Our unique approach gives you a secure vantage point to plan a way forward
Crisis management and preparedness is in our DNA
We’re not afraid to look over the edge of the cliff in a potential crisis. When you apply critical leadership skills and a confident mindset to a challenging situation, that drop into the unknown disappears. Our unique approach will give you a secure vantage point to plan a way forward: the new edge.
Experienced team
Founded in 2021, The New Edge is a team of experienced crisis, risk and reputation management consultants who have been exactly where you’re standing now. Our team has advised or supported numerous clients through times of organisational crisis or challenging business situations.
Empowered leadership
We believe that critical leadership is the new edge to effective crisis management. We’re driven to help clients structure, sharpen and train their leadership skills to a mature critical leadership competence. This empowers clients to confidently and autonomously handle any crisis or business critical scenario.
Tried-and-tested framework
From our hands-on experience, we’ve developed a tried-and-tested framework for embedding the skills, processes and tools needed to successfully manage, mitigate, and prevent crisis on an ongoing basis.
Improved resilience
A critical leadership capability generates a more responsive organisation; one that is sensitive to future business-critical situations, more agile, more resilient and better equipped for a swift recovery.
We provide expert training, coaching, tools and support to develop critical leadership competence
Our vision
We believe that any organisation, of any size, can successfully manage any challenging business situation. By building a critical leadership capability and working as a team, organisations can better create, nurture and restore relationships with their stakeholders in a sustainable way. This results in organisations being less vulnerable to crisis and subsequent reputational, commercial or financial damage.
Our mission
We’re passionate about empowering our clients to become autonomous business critical leaders who can take control and successfully manage any crisis, issue or challenging situation. When the stakes are high and emotions are intensified, with the right process in place, business thinking becomes deeper, leadership is empowered, and teams grow.