We have decades of experience helping senior leaders with critical business situations

Our team has in-depth knowledge and expertise from decades of issues and crisis management and preparedness planning practice. We served clients in many sectors, such as food & beverage, energy, government, manufacturing, health care, education, maritime industry, logistics, retail, banking, aviation, telecom, entertainment, real estate.
Our experience includes immediate crisis response support in many different scenarios e.g. blackmail, product contamination, kidnap & extortion, industrial accidents, hostile takeovers, strike, fraud, fatal incidents, natural disasters, cyber-attacks, sexual harassment.

Maartje Snellen

Partner

Maartje is driven by building strong, trust-based relationships with senior stakeholders, coaching her clients to become confident and self-governing leaders in a crisis.

When in corporate communications consultancy, Maartje observed the patterns and pitfalls that organisations easily fall into when in the storm of a crisis. She decided to move into crisis management to help organisations get better prepared ahead of crisis, by building the critical thinking capability, structure and processes required for effective management of challenging business situations. Over her career, she supported dozens of leadership teams implementing a robust crisis capability and -in case of a crisis- response strategy.

Before co-founding The New Edge, Maartje held senior positions in crisis management and corporate communications at an international consulting firm and at a multinational company at national, regional and global level. Maartje lived in the Middle East for five years with her family.

Contact:

maartje.snellen@thenewedge.nl

+31 (0)6 30 61 1515

Klaartje Kluiters

Partner

Crisis situations are Klaartje’s natural habitat. As a (crisis) communication and crisis management consultant for large corporations in a broad range of industries, and the author of their global control framework for crisis management, she’s been a key advisor to leadership teams for a wide range of issues and crises.

Klaartje is an analytical animal at heart. She is skilled at bringing clarity and simplicity to a crisis and guides the crisis leadership team into making the right decisions. Straight-talking and tough when needed, she is also empathetic and allows clients the space to learn and grow.

Klaartje is also a certified Philosophical Counsellor. Rooted in the Socratic tradition she hosts critical thinking sessions with individuals and groups.

In her free time, Klaartje can often be found in nature accompanied by her dog, or in her garden. She is an avid reader, likes to listen to classical music and enjoys sumptuous meals with her family on weekends.

Contact:

klaartje.kluiters@thenewedge.nl

+31 (0)6 47 57 2245

Hein Baartmans

Associate

Hein began his working life as an officer in the Royal Dutch Marine Corps, where he was trained in working in stressful and intensely challenging circumstances. Along with HR management and consultancy roles in large organisations, his early career experiences stood him in good stead for his subsequent tenure as a leading crisis management consultant and Director/Partner at a global risk management consultancy firm.

Over the past two decades and before co-founding The New Edge, Hein has worked with a wide variety of multinational companies, NGOs and governmental organisations. His focus has been to support managing actual crisis situations and to put in place the structure and processes required to successfully navigate crisis, while always maintaining a personable approach and acting as a trusted advisor to his clients.

Outside of the office, Hein is still drawn to the call of the water. He can usually be found aboard his houseboat, sailing on the lake or relaxing by the waterfront with his family.